 What fuels our business
ePsy
helps businesses understand the way people – consumers, employees, prospects
– act, and how best to tap into these series of actions.
We draw upon databases of any size, and mine those maintained by
businesses. ePsy understands the power of data, and knows how customer
records fuel, connect and unlock.
We maximize the value of your customer data to make the difference
you need. This difference forms a basis for strategic business planning
and decision-making, because customer expectations are becoming increasingly
more sophisticated.
The services that we provide, draw upon a variety of approaches,
including psychology, sociology, education, philosophy, research methodology,
statistics, marketing and organizational behaviour.
Performance: More than the sum of data parts
Data are pieces of information about customers’ behaviours or daily
routines. By putting these together with business intelligence, we can
begin to understand typical and top performances of customers.
Defining
performance involves emphasizing its attributes and key benefits for
customers. To do so, we must recognize that performance consists of
more than a bundle of tangible, functional attributes; its intangible,
emotional benefits, and how these play out together frequently serve
as the basis for long-term competitive differentiation and sustained
loyalty.
The goal of measuring performance, or its manifestation in
leadership, productivity, or success and well-being, is to uncover its
relevance for customers and to distinguish their performance from those
of others. Trends and patterns can be depicted when studying the performance
of groups. When these are set against an outcome measure, it becomes
predictable. The power of prediction lies in the fact that:
- Businesses expect customers to behave more or less consistently; their behaviour
will likely not change soon.
- Customers convey a distinct image of themselves
through their behaviour.
Cost-effective performance development and
channelling of targeted behaviour depend on knowing precisely what customers
care about and tailoring the performance behaviour accordingly.
Sophisticated
psychometric and analytic approaches provide precision only when coupled
with conceptual clarity when defining performance.
|
