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Resource Centre
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Case studies
 Health care
ePsy
and The Oslo Group assisted a global health-care company to increase
profitable sales by identifying and distinguishing their best consumers
from over 1.8 million Canadian households. The client can now attract
and retain valuable consumers through an integrated process of empirical
research and marketing.
Food chain
In association with an EI organisation in
the UK, executive management of a large food chain in the UK wanted
research on how the psychological make-up of servers was associated
with the quality of service that customers received. ePsy found that
servers were strongest in interpersonal relationships, happiness and
flexibility on the job, while their social responsibility, optimism
and impulse control when serving others can benefit from further development.
Education
A prominent primary school enhanced learning
through deeper understanding of their students. The primary school teachers
have long realized that there is more to academic and life success than
depending on mere IQ, memory and repetition when learning. Standard
aptitude testing and achievement evaluations were already in place.
ePsy assessed, profiled and correlated the personality style, team role
and emotional intelligence of the students with their SAT scores and
academic achievement. Teachers could now strategically organize their
students into work groups based on models that brought out complimentary
team roles, harmonious personality styles and supporting emotional competence,
while reckoning with the implications of what their own profiles bring
to the classroom.
Brewery
In conjunction with GCA Research, a leading
Canadian beer company tracked the beer drinking patterns of local customers
over an extended period of time. Beer brand images as well as the characteristic
personal qualities of beer drinkers were associated with their favourite
brands. These correlations differ across age, province, region, language,
frequency of beer brand purchase, and beer type, resulting in thousands
of cross-tabulations. ePsy also redesigned the format of the deliverable
to make these statistics more accessible to brand managers.
Banking
 Several
years ago, four major banks in South Africa decided to amalgamate. From
the perspective of employee restructuring, the task proved to be daunting.
New branch teams needed to be formed to function effectively under the
integrated company name. To illustrate the scale of the challenge, in
a single province, 813 employees performed on managerial level in the
branches of the four banks. The new bank was equipped with a refined
system to optimize the formation of highly effective teams.
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